Update: 15.05.2025

Last week: 18 week 2025 (28.04.2025 - 04.05.2025)

Last full month: April 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 17 513 -62.3% 15.5% -0.4 22 437 877 -62.0% 22.8% -0.6 -62.6%
MoM 199 959 -4.3% 15.8% 1.2 252 301 899 -2.7% 23.1% 1.8 -11.7%
YTD 753 756 -19.0% 9.7% 0.7 938 416 711 4.7% 13.7% 2.3 -25.0%
MAT 2 270 516 -17.3% 10.0% 0.4 2 609 038 619 10.5% 13.7% 2.2 -21.0%
KAPSIKAM
WoW 6 034 -56.3% 2.4% 0.2 5 122 832 -56.2% 3.9% 0.3 -59.9%
MoM 60 532 -3.5% 2.3% 0 51 403 899 -5.0% 3.8% -0.2 -2.8%
YTD 250 962 -21.4% 2.4% -0.4 213 371 636 4.4% 4.0% 0 -9.9%
MAT 755 652 -15.3% 2.4% -0.1 587 573 244 18.2% 3.8% 0.4 -11.8%
VIPROSAL
WoW 3 726 -59.9% 1.4% 0 2 983 505 -59.5% 2.2% 0 -60.0%
MoM 39 024 -9.1% 1.4% -0.1 31 081 289 -9.9% 2.2% -0.3 -2.8%
YTD 164 457 -35.8% 1.5% -0.6 130 670 592 -13.1% 2.3% -0.4 -10.3%
MAT 530 778 -33.4% 1.6% -0.5 385 639 909 5.3% 2.4% 0 -12.0%
SULFARGIN
WoW 500 -62.5% 0.3% 0 495 683 -62.5% 0.6% -0.1 -59.1%
MoM 5 165 -14.0% 0.3% 0 5 184 988 -15.2% 0.7% -0.1 -0.6%
YTD 23 522 -27.6% 0.3% -0.1 23 170 853 -8.2% 0.7% -0.2 3.4%
MAT 72 753 -38.3% 0.4% -0.2 67 045 905 -10.2% 0.8% -0.2 4.8%
APILAC
WoW 244 -59.9% 17.3% -1.7 218 502 -59.5% 59.7% -2.6 -56.0%
MoM 2 688 -38.3% 21.1% -8.5 2 367 613 -35.9% 64.8% -8.5 -13.5%
YTD 15 489 -42.3% 27.5% -12.4 13 036 211 -24.1% 71.2% -6.5 -16.2%
MAT 47 373 -31.6% 27.6% -9.8 37 619 160 -10.6% 70.4% -4.7 -7.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 753 756 -19.0% 9.7% 0.7 938 416 711 4.7% 13.7% 2.3 -25.0%
KAPSIKAM 250 962 -21.4% 2.4% -0.4 213 371 636 4.4% 4.0% 0 -9.9%
VIPROSAL 164 457 -35.8% 1.5% -0.6 130 670 592 -13.1% 2.3% -0.4 -10.3%
SULFARGIN 23 522 -27.6% 0.3% -0.1 23 170 853 -8.2% 0.7% -0.2 3.4%
APILAC 15 489 -42.3% 27.5% -12.4 13 036 211 -24.1% 71.2% -6.5 -16.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 270 516 -17.3% 10.0% 0.4 2 609 038 619 10.5% 13.7% 2.2 -21.0%
KAPSIKAM 755 652 -15.3% 2.4% -0.1 587 573 244 18.2% 3.8% 0.4 -11.8%
VIPROSAL 530 778 -33.4% 1.6% -0.5 385 639 909 5.3% 2.4% 0 -12.0%
SULFARGIN 72 753 -38.3% 0.4% -0.2 67 045 905 -10.2% 0.8% -0.2 4.8%
APILAC 47 373 -31.6% 27.6% -9.8 37 619 160 -10.6% 70.4% -4.7 -7.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 17 513 -62.3% 15.5% -0.4 22 437 877 -62.0% 22.8% -0.6 -62.6%
KAPSIKAM 6 034 -56.3% 2.4% 0.2 5 122 832 -56.2% 3.9% 0.3 -59.9%
VIPROSAL 3 726 -59.9% 1.4% 0 2 983 505 -59.5% 2.2% 0 -60.0%
SULFARGIN 500 -62.5% 0.3% 0 495 683 -62.5% 0.6% -0.1 -59.1%
APILAC 244 -59.9% 17.3% -1.7 218 502 -59.5% 59.7% -2.6 -56.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 199 959 -4.3% 15.8% 1.2 252 301 899 -2.7% 23.1% 1.8 -11.7%
KAPSIKAM 60 532 -3.5% 2.3% 0 51 403 899 -5.0% 3.8% -0.2 -2.8%
VIPROSAL 39 024 -9.1% 1.4% -0.1 31 081 289 -9.9% 2.2% -0.3 -2.8%
SULFARGIN 5 165 -14.0% 0.3% 0 5 184 988 -15.2% 0.7% -0.1 -0.6%
APILAC 2 688 -38.3% 21.1% -8.5 2 367 613 -35.9% 64.8% -8.5 -13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs